's internationalization strategy is steadily advancing: Ruian Rongyuan Auto Parts expands overseas markets
In the context of the accelerated change of the global auto industry, Chinese auto parts companies are actively deploying the international market. Recently, Ruian Rongyuan Auto Parts Co., Ltd. (Ruian Rongyuan Auto Parts Co., Ltd.) announced that its overseas expansion strategy has made important progress. Its products have successfully entered many mainstream markets in Europe, North America and Southeast Asia, marking the company's internationalization process. Enter a new stage.
As a high-tech enterprise focusing on the R & D and manufacturing of automotive brake systems and suspension components, Ruian Rongyuan has been deeply involved in subdivision fields for many years and has a complete production chain and strict quality control system. The company's main products include brake discs, brake pads, shock absorbers and steering rods, which are widely used in passenger cars, commercial vehicles and new energy vehicles. With stable product performance and high cost-effective advantages, Ruian Rongyuan has passed the ISO/TS 16949 quality management system certification, and has been technically recognized by many international OEMs.
In recent years, in the face of intensified competition in the domestic market, the company has taken the initiative to adjust its development strategy and set its sights on the vast overseas market. By participating in top industry exhibitions such as Frankfurt International Auto Parts Exhibition (Automechanika Frankfurt) and SEMA Exhibition in the United States, Ruian Rongyuan has effectively enhanced the international exposure of the brand and established long-term cooperation with dealers from Germany, Italy, Mexico and Vietnam. relationship.
According to the person in charge of the company, in order to better serve global customers, Ruian Rongyuan has set up a regional storage center in the Netherlands to achieve rapid distribution in the European market; at the same time, it is preparing to build a localized service center in Thailand to provide technical support and after-sales guarantee. In addition, the company has also set up a multilingual customer service team and launched an official website that supports multilingual switching to comprehensively enhance the international customer experience.
worth mentioning that Ruian Rongyuan actively responds to the trend of green manufacturing, introduces energy-saving and emission reduction technologies in the production process, and uses recyclable packaging materials to meet the stringent requirements of environmental protection and compliance in European and American markets. The company said that in the future, it will continue to increase investment in research and development, focus on the development of a new generation of parts in the direction of intelligent driving and electrification, and strive to become a trusted supplier of Chinese auto parts in the world.
With the continuous improvement of 'Made in China' in the global influence, local companies like Ruian Rongyuan are winning the recognition of overseas customers with high-quality products and pragmatic strategies. This successful sea trip is not only a milestone in the company's own development, but also provides a reference example for China's auto parts industry to go global.
