Business Model Innovation: Ruian Rongyuan Auto Parts Customized Service Solution
Under the background of accelerating the transformation and upgrading of the global automobile industry, Ruian Rongyuan Auto Parts Co., Ltd. (Ruian Rongyuan Auto Parts Co., Ltd.) is gradually transforming from a traditional parts manufacturer to a "customized service solution provider" with its forward-looking strategic vision and continuous technology investment. The company takes customer demand as the core, promotes business model innovation through flexible and efficient production system and digital management platform, and creates more competitive supply chain services for global customers.
As an enterprise focusing on the R & D and manufacturing of automotive seals, shock absorbers and functional components, Ruian Rongyuan has been deeply involved in market segments for many years, and its products are widely used in passenger cars, commercial vehicles and new energy vehicles. In the face of increasingly diversified and personalized market demand, the company took the lead in launching the customized service mode of "C2M(Customer-to-Manufacturer)+ flexible manufacturing", breaking the limitations of traditional standardized production and realizing the transformation from "fixed sales by production" to "fixed production by demand.
At the heart of this customized solution is its highly integrated technology response mechanism. Customers can submit technical parameters, drawings or application scenario requirements through the online platform. Ruian Rongyuan's technical team will complete the scheme design and feedback within 48 hours, and rely on the intelligent production line to quickly sample. The entire process covers material selection, structural optimization, performance testing to small batch trial production to ensure that the product accurately matches the customer's vehicle matching requirements and environmental adaptability standards.
In addition, the company has invested heavily in the construction of industrial Internet in recent years, introducing MES manufacturing execution system and PLM product life cycle management system to realize the visual tracking of the whole process of orders. This not only improves delivery efficiency, but also enhances quality control capabilities, so that the yield of customized products is stable at more than 99.6 percent. At present, Ruian Rongyuan has provided exclusive customized services to many Tier-1 suppliers in Europe, North America and Southeast Asia, and has achieved breakthrough cooperation results in the fields of new energy vehicle battery pack sealing system and intelligent cockpit shock absorption module.
more noteworthy is that the company has incorporated the concept of "service value-added" into its business model. In addition to hardware supply, it also provides full-cycle service packages including technical consultation, joint development and after-sales support to help customers shorten the research and development cycle and reduce overall costs. This "product + service" integration model significantly enhances customer stickiness and brand value.
Looking to the future, Ruian Rongyuan will continue to deepen the two-wheel drive strategy of "intelligent manufacturing + customized service", plan to build a fully automatic customized production line in the next three years, and expand the application of AI-aided design system to further improve the response speed and innovation ability. The person in charge of the company said: 'Our goal is not to become the largest parts factory, but to understand the needs of customers. '
As the automotive industry moves towards a new stage of personalization and intelligence, Ruian Rongyuan Auto Parts Co., Ltd. is shaping a unique competitive advantage in the global industrial chain with its solid technical strength and innovative business thinking, and has become China's intelligent manufacturing. Another model for the world.
